Zhang Yin - China's Leading Woman Entrepreneur

            
 
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Case Details:

Case Code : LDEN051
Case Length : 14 Pages
Period : 1998-2007
Pub Date : 2007
Teaching Note :Not Available
Organization : Nine Dragons Paper Holdings Limited
Industry : Packaging
Countries : China

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Excerpts

The Growth of Nine Dragons

By the mid-1990s, the demand for high quality packaging material in China was growing and domestic production was not able to meet the demand. Chinese manufacturers had to depend on imported material.

This prompted Zhang to consider setting up a plant to produce high quality packaging material in China.

In 1995, Zhang incorporated the Nine Dragons Paper Industries Company in Dongguan, Guangdong province, China, with her husband and her brother Zhang Cheng Fei (Cheng Fei). Within two years, Zhang expanded her business into production of cardboards to cater to the growing demand...

Leadership and Entrepreneurship Case Studies | Case Study in Management, Operations, Strategies, Leadership and Entrepreneurship, Case Studies

Secrets of Success

Several factors contributed to Zhang's rise and her success in business. Commenting on her success, Zhang said, "Forecasting the market ahead of our competitors… is what made us into the market leader." She was always ahead of the competition. She said, "While most domestic producers were using machines with a production capacity of less than 50,000 tons, our first machine had a capacity of 200,000 tons. We have higher goals."...

The Road Ahead

Nine Dragons posted an increase of 450% in its net income for the year ending June 2006, in a span of one year. The net income grew from RMB 303.7 million in June 2005 to RMB 1374.8 million in June 2006. The demand for cardboard in China was projected to reach 34 million tons by 2010, accounting for 24% of the total global demand, from 21 million tons per annum (18% of the global demand) in 2006. Analysts opined that Nine Dragons stood to gain from the growing demand, as it was among the well-established cardboard manufacturers...

Exhibits

Exhibit I: Hurun Report China Rich List
Exhibit II: Nine Dragons - Stock Price Chart
Exhibit III: Top Exporters in the US
Exhibit IV: Nine Dragon's Primary Products
Exhibit V: Nine Dragons - Financial Summary

 

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