BMW Group's MINI Production Triangle
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Case Details:
Case Code : OPER073
Case Length : 19 Pages
Period : 2006-2008
Organization :
BMW AG
Pub Date : 2009
Teaching Note :Not Available
Countries : UK
Industry :
Auto and Ancillaries
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Excerpts
Background Note
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The BMW Group was founded in Munich, Germany, in 1916. The origins of the group can be traced back to 1913 when Karl Friedrich Rapp (Rapp), a Bavarian who worked as an engineer in a German aircraft company, started a company called Rapp Motoren Werke in a suburb of Munich...
MINI
MINI was one of the most successful brands of the BMW Group (Refer to Exhibit III for MINI's history). In 1994, BMW acquired the Rover Group for £800 million to expand into the mass market and added the Land Rover, Rover, MG, and MINI brands to the BMW Group portfolio...
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The MINI Production Triangle
The UK was the only country in the world where the BMW Group had production sites for all its premium brands. In 2007, more than 220,000 cars were produced at Plant Oxford. Between 2001 and 2007, more than 850,000 built-to-order MINIs rolled out of the assembly line at the Oxford plant...
Plant Oxford
Plant Oxford was responsible for the bodyshell production, paintshop, and final assembly of the MINI. In 2007, approximately 237,700 MINIs were manufactured at the plant. BMW aimed to further increase the production capacity of the plant through model diversification...
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Plant Swindon
The second point of the triangle was Plant Swindon. The plant was the main supplier of the MINI body pressings and sub-assemblies. It manufactured 280 of the 350 different pressed parts for the R56 MINI Cooper...
Plant Hams Hall
The Hams Hall plant produced four-cylinder petrol engines for BMW and the MINI brand's new MINI petrol engines. The BMW Group invested nearly £30 million between 2005 and 2008 to build petrol engines especially for the MINI...
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Excerpts Contd...>>
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