Domino's Master Franchise Model

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Case Details:

Case Code : OPER080
Case Length : 19 Pages
Period : 1983 - 2009
Organization : Domino's Pizza Inc.
Pub Date : 2009
Teaching Note :Not Available
Countries : US
Industry : Food and Beverage

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Domino's Master Franchise in the UK

The UK was one the largest international markets for Domino's. The master franchise in the UK was one of the most successful master franchisees of Domino's, and had the right to operate and franchise Domino's stores in the UK and Ireland. Domino's was the leading home delivery pizza company in the UK and Ireland...

A Mutually Beneficial Relationship

When franchisees came up with suggestions, the company deliberated upon them and accepted them if it found them beneficial.

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

One such suggestion from a franchisee led to the Heat Wave bags in Domino's which helped keep pizzas hot for a longer time. The suggestion came from Richard Mueller, who in the early 1990s saw a vendor at a trade show selling bags that could keep pizzas at 170 degrees temperature for 30 minutes. He planned to use the bags and informed Domino's about it...

Exhibits

Exhibit I: Domino's Selected Financial Data (2005-08)
Exhibit II: Domino's Store Growth Activity
Exhibit III: Uniform Franchise Offering Circular
Exhibit IV: Conditions under Which the Master Franchise Agreement Can be Terminated

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