Fostering Innovation: Wipro Technologies' Innovation Framework

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Case Details:

Case Code : OPER079
Case Length : 23 Pages
Period : 2000-2008
Organization : Wipro Technologies
Pub Date : 2009
Teaching Note :Not Available
Countries : India
Industry : Computers, IT and ITeS

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts Contd...

Applied Innovation Framework

Wipro's applied innovation was a 360 degree approach to business that focused on four domains - business, process, technology, and delivery (Refer to Figure II for Wipro's Innovation Portfolio)...

Ingraining Innovation into the Culture

Analysts credited Wipro with creating a culture that regarded the quest for innovation as its norm. The process of innovation development was ingrained in its corporate culture. The company encouraged employees to come up with innovative ideas and rewarded them for their contributions to the company...

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

The Results

By 2008, Wipro had made innovation an integral part of its product development process. The company had significantly decreased the 'time-to-market' new products and linked its revenues to the introduction of leading-edge products...

The Road Ahead

As of 2008, Wipro had 60 COEs for the development of domain-specific solutions and frameworks. More than 500 professionals were employed in developing innovative solutions at Wipro. Wipro's existing portfolio consisted of 101 filed patents and 38 granted patents. In addition to these, the company filed for 17 more patents in 2007...


Exhibit I: Wipro Subsidiaries - Products & Services
Exhibit II: Top 10 Indian IT Companies in 2008
Exhibit III: Wipro - Alliances & Areas of Business*
Exhibit IV: Wipro's Rainbow Flower Logo
Exhibit V: Innovation Journey at Wipro
Exhibit VI: Wipro's Key Financials
Exhibit VII: Innovative Themes at Wipro
Exhibit VIII: Innovative Products at Wipro

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