SCM and ERP Software Implementation at Nike: From Failure to Success

            
 
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Case Details:

Case Code : OPER049
Case Length : 18 Pages
Period : 1996 - 2005
Organization : Nike
Pub Date : 2005
Teaching Note : Available
Countries : United States Industry : Footwear & Apparels

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Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Excerpts Contd...

Implementing SAP Apparel and Footwear Solution (AFS)

As part of the SAP ERP project, Nike had decided to implement the SAP AFS solution which was a variant of the SAP R/3 software developed specifically for the apparel and footwear industry. In conformity with the Single Instance Strategy, Nike used the SAP AFS application across all geographies, and also chose to implement other SAP applications including Supply Chain management (SCM) and Business Information Warehouse (B/W) (Refer Exhibit V for details). It was also considering pilot testing of the SAP NetWeaver platform in the near future. The company expected that Single Instance Strategy would result in better integration and provide a competitive edge by enabling holistic view of its business...

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

The Benefits

Nike spent six years and $500 million on the NSC project. By 2004, the project was 80% complete. The company reaped several benefits from the project. While inventory levels witnessed a declining trend, the project also made design and manufacturing quicker and resulted in increased gross margins of 42.9% in 2004, up from 39.9% five years ago. The company also saw its highest cash flows from operations in eight years. Earlier, Nike purchased products from manufacturers about 9 to 10 months in advance while Nike's retailers ordered only six months in advance...

Exhibits

Exhibit I: i2 Tradematrix Plan Solution

Exhibit II: Tradematrix and Private Marketplace

Exhibit III: Implementation Methodology

Exhibit IV: Demand Forecasting: Myth Vs Reality

Exhibit V: SAP Landscape at Nike

Exhibit VI: Nike Supply Chain Initiative Implementation Plan

Exhibit VII: Financial History of Nike

Exhibit VIII: Traditional Supply Chain Vs Adaptive Supply Chain Networks


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