Environmental Sustainability at Wipro: 'Green IT' and 'IT for Green'

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Case Details:

Case Code : OPER082
Case Length : 16 Pages
Period : 2005-2009
Organization : Wipro Infotech
Pub Date : 2009
Teaching Note :Not Available
Countries : India
Industry : Computers, IT and ITeS

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts Contd...

Green Testing Lab

Wipro had established a dedicated testing laboratory to help customers in the telecom industry test and develop green equipment...

Reduction of Greenhouse Gas Emissions

To reduce greenhouse gas emissions, Wipro undertook several proactive initiatives such as:
• Carbon Disclosure Project for reporting its internal carbon footprint
• Getting the ISO 14001 certification
• Ensuring that its facilities were rated as green buildings
• Reducing employee and management travel

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Services and Solutions

Besides guiding customers to turn their power-intensive data centers into environment friendly information storehouses, Wipro also offered comprehensive water treatment solutions and renewable energy solutions to a wide spectrum of industries...

Greenware - Green Hardware from Wipro

In 2007, Wipro became the first IT company in India to launch eco-friendly desktops and notebook computers that adhered to the RoHS (restriction of hazardous substances) regulation specified by the European Union (EU). There was no legislation in India at that time on the usage of RoHS...

A Green and Rosy Future?

In November 2008, in the fifth Indian version of the Guide to Green Electronics Report of Greenpeace India, Wipro scored 3.92/10, securing the second place among Indian electrical and electronic equipment manufacturers with HCL Technologies securing the first place (Refer to Exhibit IV for the green initiatives of HCL Technologies)...

Exhibits

Exhibit I: Green Terminologies - A Glossary
Exhibit II: IBM's Sustainability Initiatives
Exhibit III: The E-Waste Menace in India
Exhibit IV: HCL's Green Mission

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