The Making of Xbox 360
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Case Details:
Case Code : OPER061
Case Length : 20 Pages
Period : 2000-07
Organization : Microsoft Corporation
Pub Date : 2007
Teaching Note :Not Available Countries : US
Industry : Gaming Console
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Excerpts Contd...
The Features
Xbox 360 had a built-in Windows Media Center extender through which the console
could access data including movies, music, pictures, stored on the PC; these
could then be streamed on to a television connected to the console. Even when
the devices were in different rooms but connected through the same home network,
the content on the PC could be streamed on to the television.
Similarly, audio files from the PC could be streamed on to television or any
other audio output device, through Xbox 360. Xbox 360 had an Ethernet port to
connect to the Internet. Xbox 360 had three USB 2.0 ports to connect other
devices like MP3 players, digital cameras, etc...
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The Launch of Xbox 360
In the US, Xbox 360 was unveiled on November 22, 2005 on MTV, in a program
titled 'MTV Presents: The Next Generation Xbox Revealed,' hosted by Elijah
Wood . Xbox 360 was launched on December 02, 2005 in Europe and on December
10, 2005 in Japan. The launch was supported by an advertising blitz on which
Microsoft spent US$ 500 million...
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The Road Ahead
By December 2006, Microsoft had sold 10.4 million consoles of Xbox 360 in 37
countries across the world. In the US market, for the month ending December
2006, Xbox 360 had emerged as the winner of the console wars, selling 1.1
million consoles, followed by Nintendo at 604,200 consoles and PlayStation3
with 490,700 consoles. Analysts attributed the lower sales of PlayStation3
and Wii to supply restrictions. With the success of Xbox 360, Microsoft's
next target was iPod and iTunes. In November 2006, Microsoft released 'Zune'
- digital audio player, and 'Zune Market' - online music store... |
Exhibits
Exhibit I: Xbox and PlayStation 2 Sales - 2002
Exhibit II: Visual of Xbox
Exhibit III A: Visual of Xbox 360
Exhibit III B: Visual of Xbox 360
Exhibit IV: Xbox Vs Xbox 360
Exhibit V: Xbox 360 - Popular Games
Exhibit VI: History of Video Game Consoles
Exhibit VII: Some Statistics on the US Games Industry
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