Yellow Transportation Inc.: The Tech Leader of the Trucking Industry in
the US
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ICMR HOME | Case Studies Collection
Case Details:
Case Code : OPER032
Case Length : 11 Pages
Period : 1991 - 2003
Organization : Yellow Corp.
Pub Date : 2004
Teaching Note : Available
Countries : USA
Industry : Logistics
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"With so many of our routine business transactions
migrating to the internet and the quickly evolving e-commerce business
opportunities today, our focus as an organization has to be on technology
development and deployment."
- Lynn Caddell, President of Yellow Technologies in 20001.
"We've gone from being a company that thought it was in
the trucking business to being one that realizes it's in the service business."
- William Zollars, chairman, president and CEO of Yellow
Corp. in 20022.
Yellow Honored
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In August 2003, CIO Magazine, a leading Internet and technology magazine,
announced its annual list of the top 100 technology companies in the world that
exemplified the highest level of operational and strategic excellence. Yellow
Corp was recognized for its IT department's regular evaluation of software to
eliminate duplicate or underused products. This was the fourth time that Yellow
Corp. had featured in this list since 1999.
This honor came close on the heels of Yellow Corp being recognized as the 'Most
Admired Company' in its sector by Fortune3 in February 2003.
"We are extremely
honored by this prestigious recognition.
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This validation of Yellow as a leader in its ongoing commitment to its
customers is much appreciated." said William Zollars (Zollars), chairman,
president and CEO of Yellow Corp.4 Yellow Transportation Inc5 (Yellow), a
trucking company in the US, set up in the 1920s, was one of the leaders in
an industry known as the less-than-truckload-industry (LTL)6.
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But Yellow
found itself floundering after the US trucking industry was deregulated
by the government in 1980. The company's performance began to decline
sharply and the need was felt for a change. During the late-1990s, under
the guidance of Zollars, Yellow managed to bring in changes to
reestablish itself as an industry leader. Zollars brought about a number
of changes in the processes and attitudes within the company. To assist
the turnaround, he made extensive use of technology, to accelerate the
change process and improve customer service. By the early 2000s, Yellow
had become one of the top transportation companies in the US and was
widely acknowledged as the technology leader in the trucking industry. |
Yellow Transportation Inc.: The Tech Leader of the Trucking Industry in the US -
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