Business Communication

Chapter 10 : Letter Writing : Writing about the Routine and the Pleasant

Understanding the Audience
Organizing Your Message
Business Letters

Routine Claims
Routine Letters about Credit
Routine Letters about Orders
Letters about Routine Requests

Chapter 11 : Writing about the Unpleasant

Writing for the Reader

Sequence of Ideas
Style of Expression

Saying 'No' to an Adjustment Request
Saying 'No' to a Credit Request
Saying 'No' to an Order for Merchandise
Saying 'No' to a Request for a Favor
Special Problems in Writing About the Unpleasant

Chapter 12 : Writing to Persuade

The Basis of Persuasive Sales Messages
Identifying Objectives
Organizing the Message

First paragraph :An Attention-Getter
Introducing the product
Convincing the Readers with Evidence
Last paragraph :Motivating the Readers to Action

Writing a Complete Sales Letter
Claim Letters and Requests for Favors
The Collection Series

Chapter 13 : Communication for Employment - Resume

Formulating Career Plans
Planning your Resume
Structuring the Resume
Content of the Resume
Electronic Resumes

Chapter 14 : Communication for Employment - Application Letter

Qualities of Well-Written Application Letters Letter Plan

Opening Section
Middle Section
Closing Section

Chapter 15 : Writing Effective Memos

Fundamentals of Effective Memos
Types of Memos

Request Memo
Confirmation Memo
Periodic Report Memo
Ideas and Suggestions Memo
Informal Study Results Memo

Memos about the Unpleasant
Persuasive Memos