Textbook:
Pages : 536; Paperback;
210 X 275 mm approx.
Workbook:
Pages : 200; Paperback;
210 X 275 mm approx.
Textbook Price: Rs. 900;
Workbook Price: Rs. 500;
Available only in INDIA
Leading is the process of influencing individuals so that they contribute to the organization and group goals. In this chapter, we have discussed some of the key concepts in the study of human nature. A manager has to take all these concepts into account so that he can effectively direct human resources towards the achievement of organizational goals.
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The creative process comprises of four overlapping stages - unconscious scanning, intuition, insight, and logical formulation. Of the various techniques that help to enhance creativity, two important techniques, brainstorming and synectics, have been discussed in the chapter. Finally, the chapter discusses the importance of innovation and entrepreneurship in an organization and a manager's need to understand human nature and harmonize individual goals and objectives with those of the organization.
The Nature of People
Behavioral Models
From the Rational-Economic View to the Complex Person Contrasting Views and Models of People
McGregor's Theory X and Theory Y
Three Managerial Models
Managerial Creativity
The Creative Process Techniques to Enhance Creativity
The Creative Manager
Innovation and Entrepreneurship
Harmonizing Objectives: The Key to Leading