Marketing Management
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Details
Textbook:
Pages : 500;
Paperback;
210 X 275 mm approx.
Workbook:
Pages :
282; Paperback;
210 X 275 mm approx, Sample Applied Theory Questions
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Textbook Price: Rs. 900;
Workbook Price: Rs. 700;
Available only in INDIA
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Detail Table of Contents
Marketing Budgets and Costs : Chapter 4
SUMMARY:
Marketing cost analysis is very important for marketers to measure marketing costs, since marketers can generally estimate the extent of profits that each product line brings to the company. But, they fail to estimate the unprofitable customers, products, and markets. To estimate the profitability of customers and products, a detailed analysis of marketing costs is essential.
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Businesses can be successful, only with a better understanding of customer profitability. There are certain steps that should be followed to effectively analyze customer profitability. Contribution analysis offers techniques for determining the profitability at the market segment level, the product level, the distribution level and at the customer level.
Sales managers usually face difficulties with the budgeting for sales department. The budget should be prepared keeping in mind the various costs that salespeople will incur while carrying out a company’s business.
Production is a function that transforms inputs into outputs. Economies of scale is a decrease in the average costs of production when goods are produced in large numbers for mass consumption. Learning effect states that the number of labor hours needed to produce a product reduces significantly as the workers gain experience over a period of time and this can be mostly observed during the initial stages of production. The concept of experience curve states that as the firm produces more and more products, it gains experience in the best production methods over a period of time. This experience reduces the costs of production.
