Retail Management

SUMMARY: Retailing involves a set of business activities that adds value to the products and services sold to the final consumers for their personal, family or household use. Retailers play a major role in the distribution system by helping manufacturers to reach out to the customers and at the same time, offering an array of value added services like breaking bulk, providing assortment, holding inventory and providing information for their customers. Retailing is poised to become one of the largest industries in India and the size of the economic activity in this industry is bound to have an impact not only on the consumers and manufactures but also the entire economy. This chapter has discussed various factors that led to the growth of retailing in India and benefits that it would provide. It also discussed various environmental issues that would have an impact on the retailing industry.