Marketing Management

SUMMARY: Marketing organizations helps in creating, maintaining, or changing the attitudes and behavior of the target customers towards an organization. Both for-profit and non-profit organizations need to market themselves. This process involves image assessment and image planning and control. What the general public thinks about the organization constitutes the image of the organization. Market research can help an organization assess its image in the market. If the image of the organization is negative in the market, the organization should take effective steps to improve its image. Apart from marketing an organization, ideas can also be marketed. Social welfare campaigns, environmental protection ads, wildlife protection ads, pollution control ads and so on, are regarded as marketing of ideas. Marketing of persons, for instance, includes marketing of politicians and their image management. Features such as honesty, patriotism,