| Part - I: Sales and Distribution Management |
| Case 01 |
Tupperware in India |
| Case 02 |
Sears Logistics Management Practices |
| Case 03 |
PepsiCo's Distribution and Logistics Operations |
| Case 04 |
Yellow Transportation Inc. - The Tech Leader of the Trucking
Industry in the US |
| Case 05 |
McDonald's Food Chain in India |
| Case 06 |
Tata Indica - The Making of the Small Car |
| Case 07 |
Revamping the Supply Chain - The Ashok Leyland Way |
| Case 08 |
Unilever Restructures its Supply Chain Management Practices |
| Case 09 |
Carrefour - Managing the Global Supply Chain |
|
Part - II: Retailing Management |
| Case 10 |
Crossroad's Retailing Lessons |
| Case 11 |
Westside - The Indian Retailing Success Story |
| Case 12 |
Foodworld - Pioneering Organized Food Retailing In India |
| Case 13 |
Kmart - Fall of a Retailing Giant |
| Case 14 |
Apple's ITunes: Changing the Face of Online Music Retailing |
| Case 15 |
BPCL's Petrol Pump Retail Revolution |
| Case 16 |
Allen Solly - Entering the Indian Women's Western Wear
Market |
|
Part - III: Product Management |
| Case 17 |
Linux - Gaining Ground |
| Case 18 |
National Dairy Development Board - A Successful Indian Dairy
Co-Operative Movement |
| Case 19 |
Sustainable Development at Alcoa |
|
Part - IV: International Marketing |
| Case 20 |
Fedex vs. UPS - Competing with Contrasting Strategies in China |
| Case 21 |
Dell Spells Success in China |
| Case 22 |
Toyota's Globalization Strategies |
| Case 23 |
The Kodak-Fuji Rivalry |
| Case 24 |
The Fall of Daewoo Motors |
| Case 25 |
Motorola in China |
| Case 26 |
Dangdang.Com - the Amazon.Com of China |
| Case 27 |
McDonald's-No Longer the “Great American Meal” |
| Case 28 |
Saudi British Bank - HSBC'S Saudi Arabian Experience |
| Case 29 |
The Enron Saga |
|
Part - V: Strategic Marketing Management |
| Case 30 |
Sundaram Clayton - Winning the Deming Prize |
| Case 31 |
Xerox - The Benchmarking Story |
| Case 32 |
Six Sigma at GE |
| Case 33 |
Implementing Tata Business Excellence Model in Tata Steel |
| Case 34 |
Consumer-Driven Six Sigma at Ford |
| Case 35 |
Omnicom - The World's Largest Advertising Conglomerate |
| Case 36 |
Air Canada - From One Crisis to Another |
| Case 37 |
Barbie's Success Story |
