Google - A Saga of Innovation

This move by Google has had an impact on even some of the Indian players like rediffmail.com, sify.com and indiatimes.com and they had to increase the storage space for their email users. Since its launch, Google has further increased the free space in Gmail to 2GB. As Mr. Gaurav Chadha, Business Manager - NIIT (Knowledge Solutions Business), says, "The most obvious differentiator that Google is building in its email services is space maximization. And the reaction from its main competitor - Yahoo - testifies to the trend of growing hunger for space.

Yahoo has now increased the free space to 1GB per account." Yahoo had to increase the space to 1GB from 250MB and Hotmail announced that it would be offering its clients highly secured anti-virus email services, which would of course be charged. One of the major differences between Gmail and its competitors lies in placing of ads. Most service providers place ads so that every time the user opens inbox, (s)he needs to read them. But, Google has taken enough care to avoid forgetful experiences for the users. Gmail does place ads which scroll on the right side of the screen, but they are relevant to the text in the mail. This way, Google has made inroads in the email service market also and is racing ahead for the top position alongside Yahoo.