Companies today must operate at a much faster pace
(proactive) than their competitors in order to have a real competitive edge over
them. They should be faster in developing and introducing products, implementing
strategies and responding to the changing customer needs and wants. Companies
like Gillette, Walt Disney, 3M or Hero Honda all survived because they evolved,
innovated and attacked themselves from time to time, i.e., they transformed
according to the changing priorities of their customers. They all have in them
the ability to focus on the future rather than dwell in the past, which is so
crucial for success in this global environment. Going back to the theory of
Charles Darwin `Survival of the fittest' in this context, "You have to evolve
and transform according to the changing times. If you don't you won't survive".
Just think how important and contextual this is for today's companies. The
message is simple and loud the faster the companies evolve the better for them,
if they don't there will be no tomorrow for them. The choice is theirs.
References
1. Innovation is the key to success, James Macfarlane,
October 14, 2002. www.vnunet.com.
2. Peter F Drucker Canadian Foundation. About the innovation diagniostics.www.
innovativepractices.com.
3. www.kotlermarketing .com.
4. Innovations in marketing, Part 1 & 2 by Dr RK Srivastava, September 06, 2000.
www.indiainfoline.com.
5. Innovation is the Key to Becoming a Market Leader in the Global Infocomm
Industry, Singapore, March 7, 2002, http://www.ida.gov.sg
6 economicswebinstitute.org
7. The Secret of How Microsoft Stays on Top. December 2, 2002, by Sean
Silverthorne, Editor, HBS Working Knowledge,www.hbs.edu.
8. www.geberit.com
9. Four Steps to Corporate Resilience, by Liisa Välikangas, May 24, 2004,
http://www.strategy-business.com/home.
10. www.ddiworld.com
11. Marketing Warfare by Jack Trout and Al Ries.
More Classifications...
