Mission Critical - Marketing to Women

According to Prof Sheth, "Women tend to be smarter shoppers and buyers in general and so companies should provide them value for their money". According to Andrea, "transparent marketing" is the future of marketing and really learning to do it will better serve both male and female customers of any product/services for that particular company". This is because everything matters when marketing to women, as they notice everything (point to point) when they form an image of a particular brand. Women do business only with those they trust fully and hence companies should open-up in front of them and not hide anything. As transparency sheds all secrets it is the most applicable way. The perfect example in this context is the campaign of Venus razor for women by Gillette. Other popular examples of transparent marketing are ESPN and Home Depot.

Home depot, Gillette, ESPN, Snack Well, Parle and Dettol are targeting women customers by tapping their emotional side or by coming up with products for them.