Mobile Business - The Emerging Trends

Keywords

connectivity, new product, m-businesses, communication, mobile wireless communications, Internet, Compatibility, Security, User-friendly

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Mobile Business - Industry Applications

M-Business has the potential to transform industries due to three major reasons:

* It provides the opportunity to extend/expand the scope of the industry.
* It becomes a major delivery channel for an industry.
* It affects demand for the core product

M-Business has brought a radical transformation across various industries. Not only are the computing, communications, and media and entertainment industries converging, travel and transportation industries are becoming information providers, banks are becoming retailers, railroad companies are becoming phone companies, real estate and hospitality companies are becoming communications providers, energy companies are becoming B2B marketplaces for bandwidth and many more. The book covers articles on the impact of m-business (elaborating on the above three points in detail) on automobile, banking, retailing, advertising and travel and tourism industry. Convergence would create new opportunities for organizations to become a major player in the mobile value chain.

For example, as mobile operators provide data services to the business enterprise and provide mobile services for consumers, opportunities are created for them to play the role of transaction enablers with advertising services, financial services, location-based services, security services and other services.

Conclusion

M-Business is emerging as one of the best ways to increase business agility throughout the organization connecting management with business partners, customers, employees and suppliers. Since the m-business market is still evolving, business models have not yet stabilized. It remains to be seen who would be the eventual winners. The major players are the mobile network operators, mobile portals and content aggregators, financial institutions, and the merchants. It remains to be seen how the value extracted from m-business transactions will be distributed between them. However, the real structural change will occur when industries converge to create entirely new industries and services for the customer.

For the consumer, m-business has the potential to further bring convenience and significantly enhance their experiences through new and emerging mobile technologies. The m-business market is heading towards an exciting future. The process of convergence is not reversible, creating new technological, business and cultural opportunities. Organizations have to conduct an internal assessment about how much prepared they are to exploit the opportunities emerging on the m-business horizon. To be the part of the m-business future, organizations have to take action as soon as possible.