Managing E-Business - Concepts and Cases
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Keywords
e-business, Irving Wladawsky-Berger, IT expenditures, HRMS, Xerox PeopleNet, Dell.com, TVS eShop, AutoXchange, Covisint, CarPoint
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E-Strategies - Case Studies Contd...
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E-Business can have a significant impact on industries in the way businesses interact with both their customers and partners. It has the potential to transform industries since it enables to expand the scope of the industry and affects demand for the core product/services. This section would provide insights on how e-business has brought a radical transformation in various companies. It covers case studies on how various companies have formulated and implemented e-business strategies to gain competitive advantage.
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The case "Executing E-Business Strategies - The GE Way" discusses GE's e-business strategy. It highlights the transformation of GE from a 'brick and mortar' to a 'click and mortar' company.
Started in 1994, with the development of geplastics.com website for online distribution of technical documents of its products, there had been a series of e-business initiatives taken by GE till date. The case discusses these initiatives in detail along with the benefits derived after the implementation of these e-business projects.
The case "Dell.com E-Business Initiatives" discusses in detail about Dell Computers efforts to electronically enable its supply chain management processes. It discusses in detail how Dell Computer went online by launching its website 'www.dell.com.' The case describes how the website benefited Dell Computers' customers and suppliers and brought considerable cost savings for the company. The next case "Xerox PeopleNet - Creating IT/HR Synergies" discusses the problems faced by Xerox in its HR department in the early 1990s. In order to overcome these problems, Xerox decided to implement Human Resources Management System (HRMS) namely the Xerox PeopleNet. The case details how the HR problems of Xerox were solved after the implementation of HRMS.
Finally, the section ends with an article on 'TVS eShop initiative' that discusses about TVS Electronics (a dot matrix printer manufacturer) and its efforts to automate micro enterprises. TVS plan involved the automation of 3000 kirana outlets also termed as eShops by the end of 2003. The article discusses in detail about the benefits reaped by the kirana outlets and the company.