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Level 5 Leaders Characteristics and Operating Style

Level 5 Executive

Iacocca was instrumental in the successful turnaround of Chrysler. Undoubtedly, he saved the company. But later seemed to be more interested in build his brand.

He wrote an autobiography and toured all over the world promoting his book. He was a regular participant in talk shows such as Today show and Larry King Live. He starred in 80 commercials. Fancied running for US presidency. As a result of these digressions, the company's stock which performed at 2.9 times the general market in the first half of his tenure, was 51% behind the general market in the second half of his tenure.

After getting used to the power of CEO and Chairman posts, he was hardly willing to let go of the reigns.

So unwilling was he to retire and so often he postponed his retirement that his name IACOCCA was mocked as "I Am Chairman Of Chrysler Corporation Always." When he decided to retire he demanded the board for private jet and stock options. Even after leaving Chrysler, he ganged up with Kirk Kerkorian in a hostile bid for Chrysler (the bid was unsuccessful).

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Level 5 Leaders Characteristics and Operating Style

Level 5 Executive

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