Case Studies and Management Resources
 Asia's Most Popular Collection of Management Case Studies

Case Studies | Case Study in Business, Management, Operations, Strategy, Case Studies

Quick Search


www ICMR


Search

 

Dhirubhai Ambani and Reliance

            

ICMR India ICMR India ICMR India ICMR India RSS Feed

<<Previous

EXHIBIT IV
THE BOMBAY DYEING AND MANUFACTURING CO. Ltd

            

ICMR India ICMR India ICMR India ICMR India RSS Feed

The Bombay Dyeing and Manufacturing Co. Ltd. was set up over 250 years ago by the Wadia family. It was primarily into ship-building activities. It designed and built more than 355 ships for the British Navy. It was on one such ship that the American National Anthem was composed. With the advent of industrialization in the 19th century, trade grew and with it, opportunities in new areas of business also grew. By 1879, Bombay Dyeing was only next to New Orleans, as the world's largest cotton port. This was the time when Nowrosjee Wadia set his sights on India's mushrooming textile industry. The company had a modest beginning in a humble red brick shed, where cotton yarn spun in India was dip dyed in three colours – turkey red, green and orange – and laid out in the sun to dry. In the next 115 years, the company became India's largest producer of textiles-Bombay Dyeing took the path of growth and diversification.

Bombay Dyeing has two main streams of business. Textile is a dominant activity for which the company has advanced facilities. Each of Bombay Dyeing's five manufacturing facilities is of International standards. Weaving facilities include technology from world leaders such as Sulzer. Bombay Dyeing has 519 Sulzer Projectile Machines in widths of 130", 142", 153" and 169". In addition, the company has 123 Sulzer Airjet Machines in widths of 110"(with tucked in selvedge) and 75" (with fringe selvedge). The Ruti Automatic Looms ranging in widths of 40" to 110" totaling 1,260 are gradually being phased out and substituted by the latest in weaving technology.

The Spinning and Winding facilities are equipped with Schlafhorst Autocore Rotors, Auto Corner Winding Spindles and Schweiter CA - 11 Spindles with an installed capacity of 135,336 Ring Spindles. Today the daily production at Bombay Dyeing is more than 300,000 meters of fabric. Facilities are available to produce bleached fabric upto 120",dyed and printed fabric upto 98" and grey fabric upto 124".

Source: www.bombaydyeingindia.com

EXHIBIT V BACKWARD INTEGRATION

EXHIBIT VI MANAGEMENT MANTRAS OF DHIRUBHAI AMBANI

EXHIBIT VII ACHIEVEMENTS OF DHIRUBHAI AMBANI

ADDITIONAL READING & REFERENCES

2010, ICMR (IBS Center for Management Research).All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means - electronic or mechanical, without permission.

To order copies, call +91- 8417- 236667 or write to ICMR,
Survey No. 156/157, Dontanapalli Village, Shankerpalli Mandal,
Ranga Reddy District,
Hyderabad-501504. Andhra Pradesh, INDIA. Mob: +91- 9640901313, Ph: +91- 8417- 236667,
Fax: +91- 8417- 236668
E-mail: info@icmrindia.org
Website: www.icmrindia.org

 


ICMRINDIA © 2010 ICMR (IBS Center for Management Research).
All rights reserved.
Terms of Use | Privacy Policy | FAQ