Electric Car Reva

            

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Themes: Mergers Acquisition and Takeovers
Period : 2001
Organization : Reva Electric Car Company
Pub Date : 2002
Countries : India
Industry : Automobile & Automotive

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Case Code : BSTR030
Case Length : 9 Pages
Price: Rs. 300;

Electric Car Reva | Case Study



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The Future of Reva Contd...

TABLE VI
COMPARISON OF TECHNICAL FEATURES BETWEEN REVA AND MARUTI 800

Maruti 800

Reva

Length

3,335 millimeter (mm)

2,638 mm

Width

1,440 mm

1,324 mm

Height

1,405 mm

1,510 mm

Wheel base

2,175 mm

1,710 mm

Minimum turning radius

4,400 mm

3,505 mm

Engine/motor

4 stroke petrol

Separately excited DC motor

Maximum speed

140 km/hr

65 km/hr

Braking system

Disk and drum

Disk and drum

Maximum torque

56 Newton Meter (2,500 rpm)

56 Newton Meter (2,500 rpm)

Steering

Rack and pinion

Rack and pinion

Operating cost

Rs 2.15 per km

Rs 0.40 per km

Seating capacity

4 adults

2 adults, 2 children

On-road price

Rs 0.237 million

Less than Rs 0.2 million

Source: Business Today, April 22, 2000.

Other major Indian automakers were also entering the segment in India. In 2001, Mahindra & Mahindra was testing its three-wheeler 'Bijilee' and was planning to enter the 4-wheeler segment. However, Sudarshan seemed to be confident of success saying, "We are in a totally different market segment with the Reva being marketed as a personal 'city' car."

Prof. C.C.Chan, president of the World Electric Vehicle Association, said, "The future of EVs is bright... for a sustainable ecology, we need to have environment-friendly vehicles. But it depends on whether you can mass-produce, ensure reliability and good performance at reasonable costs. These will define its future." It remained to be seen if Reva could spark an electric revolution in the Indian passenger car industry.