Electric Car Reva
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Themes: Mergers Acquisition and Takeovers
Period : 2001
Organization : Reva Electric Car Company
Pub Date : 2002
Countries : India
Industry : Automobile & Automotive
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Case Code : BSTR030
Case Length : 9 Pages
Price: Rs. 300;
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The Indian Passenger Car Industry Contd...
The situation, however, changed in 1981 with the setting up of Maruti Udyog Limited (MUL), a joint venture between the Indian government and the Japanese automobile major Suzuki Motor Corporation. MUL's small, fuel-efficient and well-designed car, Maruti 800, soon became a huge success. Consumers, whose choice had been restricted to the 'old-fashioned' Fiat and Ambassador cars, went in for the small car. By the late 1980s, MUL became the market leader, leaving PAL & HML way behind.
After the Indian economy was opened up to foreign players in the early 1990s, many multinational auto manufacturers entered the country. The industry scenario changed when the foreign companies set up joint ventures or subsidiaries. The passenger car industry was segmented based on price as the small car (upto Rs 0.3 million), mid-size (Rs 0.3 - 0.5 million), luxury car (Rs 0.5 - 1 million) and super luxury car segments (above Rs 1 million) (Refer Table I & II for industry statistics).
TABLE I
THE INDIAN PASSENGER CAR INDUSTRY
Segment |
Models* |
Approximate market share of the segment (1999-2000) |
Economy |
Maruti Omni, Maruti 800, Padmini. |
46.8% |
Mid-size |
Premier 118NE, Ambassador Nova, Fiat Uno, Zen, Hyundai Santro, Daewoo Matiz, Tata Indica, Contessa. |
43.1% |
Luxury |
Peugeot 309, Tata Estate, Tata Sierra, Maruti Esteem, Cielo Executive, Honda City, Mitsubishi Lancer, Ford Ikon, Opel Astra, Fiat Siena, Opel Corsa, Daewoo Nexia, Hyundai Accent. |
|
Super luxury |
Mercedes Benz and other imported models. |
10.1% |
Source: www.karvy.com
* The list is not exhaustive.