Themes: Production management/ manufacturing
Period : 1991 - 2002
Organization : Ellora Time Pvt. Ltd. (Ellora)
Pub Date : 2002
Countries : India
Industry : Manufacturing
In case of imports, the goods were under-invoiced and thus saved a substantial amount by evading custom and excise duties. In addition, the importer did not have to pay central sales tax and local taxes. These calculators were sold in the grey market. Eventually, the cost of such calculators worked out 30-40% cheaper than of those manufactured by organized sector players like Orpat. The problems were further compounded when imports came in via Nepal. Under the South Asian Association for Regional Cooperation (SAARC) Rupee Trade Area (RTA) arrangement, India allowed imports from Nepal at concessional duty rates. Chinese companies began to use this low duty facility by routing their goods through Nepal. The problem aggravated because it was difficult to monitor the country of origin of the goods most of the times. |
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Commenting on the company's sorry state of affairs, Jaisukh Patel (Patel) said, "Chinese traders have almost ruined our market. We too are shifting to China now because of the attractive incentives given to manufacturers there. If we don't do that, we will not be able to compete in the global market and be wiped out." He further added, "We have leased a building with 300,000 sq. ft. floor space in Shenzhen. Our machinery – worth Rs 3 billion – will be moved in phases to China. In the first phase, we will shift about one-third of it. Six months later, we will shift all our machinery."
Analysts however commented that Ellora's decision to shift to China was completely logical. China had emerged as a low-cost producer that could beat any country in the world, with the promise of cheap labour, high productivity and attractive government subsidies. There were a host of other factors that made China a lucrative manufacturing destination for corporates across the globe (Refer Exhibit I for major factors influencing plant location decisions).