Film Insurance & Financing in India

            

Details


Themes: Financial Markets
Period : 1998 - 2000
Organization : UTI India
Pub Date : 2002
Countries : India
Industry : Financial Services

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Case Code : FINC012
Case Length : 07 Pages
Price: Rs. 200;



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The Problems Contd...

The increased transparency as a result of film production companies adopting corporate practices was expected to enable the banks/FIs/insurers to deal with the film industry like any other industry. The changed setup was also expected to result in better films being produced with significant improvement in the overall industry performance levels. Besides helping the film industry in breaking away from the underworld, corporatisation of the film industry was expected to result in multiple benefits for the government as well. Film software was expected to become a $ 1 billion industry by 2005, employing around 10 million people. Further, ancillary industries like dubbing, editing, sound recording, web designing, web-casting, merchandising and promotion were expected to flourish as well.

The government was reported to be working towards developing a comprehensive legal structure for insuring all kinds of movies along with institutes like National Film Development Corporation (NFDC)5 and Film & Television Institute of India (FTII).6

This was expected to go a long way in opening up the film finance sector. With transparent accounting practices and assured adherence to targets and time-schedules, a buoyant and flourishing film insurance industry in the country seemed all set to become a reality.

Questions for Discussion

1. The US film industry had begun insuring films in the era of silent movies itself. Why do you think the Indian film industry waited till the 1990s to adopt this practice?

2. Do you think the highly unorganized film industry would be able to transform itself to a corporate setup? What steps need to be taken by the industry as well as the government to ensure that the film insurance business becomes a success in India?


5] The National Film Development Corporation Limited (NFDC) is involved in the production and export of Indian films, import of foreign films, import and distribution of raw stock, construction of cinema theatres and development of technology.
6] The Film & Television Institute of India is one of Asia's premier film schools, offering courses in editing, motion picture photography, audiography, production management, and art direction.