Case Studies and Management Resources
Asia's Most Popular Collection of Management Case Studies |
 |
Case Studies and Management Resources
Asia's Most Popular Collection of Management Case Studies |
|
Shahnaz Husain - A Successful Indian Woman Entrepreneur
Diversification Contd...It has also set up two Shahnaz Husain Ayurvedic Health Resorts, one near Delhi and another in collaboration with the Hyakumata group of Japan in the US island of Saipan. These resorts which can accommodate about 200 people at a time, aim at providing urbanites treatments and programs designed to counteract the stress of modern life. The Group has also been holding discussions with major five star hotels in New Delhi and New York to set up health spas. Shahnaz Husain products normally cater to the premium end of the market and are rather expensive. Shahnaz justifies the price citing quality, purity and high excise duties as the reasons. In 2002, however, she developed a product for the mass market, a Fairness Dream Cream, priced at Rs 68 for 50gms.
This range includes hair care balms, anti-tick hair cleansers, talcum powder, anti-scabies skin oil, antiseptic balm, and anti parasitic lotions Shahnaz believes that chemical products and pesticides destroy the natural luster and health of the animal's coat. Natural products not only prevent this but also help soothe and cure infections. Training Future EntrepreneursSeeing the need for internationally recognized institutes that offered professional training in beauty, Shahnaz Husain set up Woman's World International. This was started at a time when people who wanted to train in beauty treatments and therapy could only get apprenticeship training. The institute which is affiliated to ITEC, U.K3 offers training in cosmetic therapy and combines theoretical knowledge with practical training. Students study physiology and the human anatomy to understand the scientific principles of beauty and become familiar with the major systems of the human body. They are taught the practical skills of massage and make-up under the expert guidance of a qualified therapist. They also learn the use of various skin and hair gadgets. In addition, they study nutrition, weight control and exercise. Students are also given basic training on setting up and running salons and maintaining hygiene. Shahnaz Husain - A Successful Indian Woman Entrepreneur - Next Page >>> 3] The ITEC (International Therapy Examination Council) is a U K based body for professional training in beauty therapy, complementary therapy and sports therapy. ITEC qualifications are considered to be the highest available in this area. |
Case DetailsCase Code : LDEN012 Free Case Studies
Business Strategy Micro Case Studies
Business Environment Free Resources
Micro Case Studies Case Related Links
Best Selling Case Studies |
