Tata Indica - The Making Of The Small Car

            

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Themes: Supply Chain Management
Period : 1990 - 2001
Organization : Telco
Pub Date : 2003
Countries : India
Industry : Automobile

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Case Code : OPER002
Case Length : 08 Pages
Price: Rs. 200;



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Background Note Contd...

In 1961, Telco produced its first crane in collaboration with M/s Pawling & Harnischfeger (P&H), U.S.A. In 1966, it acquired Investa Machine Tools Co and set up a machine tools division at Pune. In the same year, it started its Press Tool Division and vehicle manufacture facilities at Pimpri and Chinchwad (Pune). The first commercial vehicle was produced in 1977. In 1983, Telco started producing heavy commercial vehicles.

In 1986, the company rolled out its first light commercial vehicle - TATA 407 that had a completely indigenous design. In 1991, Telco produced indigenously - designed passenger cars - Tata Sierra and Tata Estate and in the same year it started its assembly and training plant at Lucknow (Uttar Pradesh). The product range of the company included passenger cars, heavy commercial vehicles, trucks and buses (Refer Table II).

TABLE II
TELCO - PRODUCT PROFILE

CATEGORY

PRODUCTS

Passenger

Tata Sierra, Tata Estate, Tata Sumo, Tata Safari, Indica, Indica V2.

Light Commercial Vehicles

Tatamobile, Turbo Truck, LPT 407 Turbo Truck.

Heavy Commercial Vehicles

LPT 1109 Turbo Truck, SE 1613 TC Turbo Truck, SE 1613 Turbo Truck, LPT 1613 TC Turbo Truck.

Buses

SFC 407 Turbo Mini- bus, LP 407 Turbo Mini- bus, LP 709 E Turbo Bus, LPO 1510 CGS bus (CNG bus).

Source: www.telcoindia.com

By the late 1990s, Telco had emerged as a leading name in commercial vehicles, passenger vehicles, construction equipment, metal cutting and grinding machines, industrial shutters, high quality steel, alloy castings and other related products. In 2000, commercial vehicles accounted for 94% of its gross revenues; vehicle spare parts accounted for 5%; and hire purchase income, 1%.

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