Women and Entrepreneurship

Ekta Kapoor Contd...

In addition, the actors were also employed on a contractual basis which gave the producer more control over them. This contract system also helped BTL reduce costs. In 2001, Kapoor was selected by the Confederation of Indian Industries, (CII) to head the committee on entertainment. She also received a number of awards in the early 21^st century. Some of the awards are: One of "Asia's 50 most Powerful Communicators," from Asiaweek magazine in 2001; Ernst and Young Entrepreneur of the Year in 2001; "Corporate Excellence" from Bharat Petroleum in 2002; and "Rajiv Gandhi Award" in 2002. The entrepreneurial style of Ekta Kapoor may smack of authoritarianism, but analysts felt her refusal to compromise on quality and her attention to detail contributed greatly to her success. Her perfectionism seemed to have helped make BTL one of the most powerful television software companies of the 2000s.

Kiran Mazumdar Shaw
She is India's first woman Brew Master and the founder director of the Biocon Group.⁷ India's first lady biotech entrepreneur, Kiran Mazumdar (Mazumdar) was born and brought up in Bangalore. She was educated in Bishop Cotton Girls School and Mount Carmel College in the same city.

Mazumdar's childhood ambition was to be a doctor, but when she was unable to get admission in a medical college, she decided to study zoology. After graduation, she was encouraged by her father (who was a brew master) to pursue a career in the science of fermentation. She went to Ballarat College in Melbourne to study malting and brewing technology and qualified as a Brew Master.

After returning to India, she worked with her father for a few years as a consultant to some breweries in Kolkata, Mumbai and Bangalore. She was on her way to join a brewery in Scotland when a chance meeting with the founder of Biocon Biochemicals (Ireland), Leslie Auchincloss, steered her into a career in business. She started Biocon India in 1978 in a joint venture with the Irish firm. The company was first set up in her garage in Bangalore and later shifted to a rented house in the suburbs of the city. Her Irish partners were willing to help her set up the company but she refused their help as she wanted to build the company totally on her own. In 1980, the company acquired 20 acres of land in Bangalore and shifted operations to the new location.

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7] The Biocon Group comprises Biocon, Syngene and Clinigene. The Group is into biotechnology, pharmaceuticals and research.

Case Details

Case Code : LDEN013
Themes: Corporate Social Responsibility, Woman Entrepreneurs
Case Length : 13 Pages
Period : -
Organization : Mahila Griha Udyog, Balaji Telefilms Limited, Biocon
Pub Date : 2003
Teaching Note : Available
Countries : India
Industry : Varied

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