Themes: Turnaround Strategy
Period : 2000-2002
Organization : MUL Modern Foods
Pub Date : 2002
Countries : India
Industry : Food, Beverages & Tobacco
- Gunendra Kapur, Executive Director (Foods), Hindustan Lever Limited.
In February 2000, as part of its disinvestment programme,1 the Government of India (GoI) sold Modern Food Industries (India) Limited (MFIL)2 to Hindustan Lever Limited (HLL) for Rs 1.05 billion. This was hailed as a major step in the GoI's disinvestment plan (Refer Exhibit I for a list of Public Sector Units (PSUs) approved by the GoI for disinvestment and Exhibit II for the important issues involved in disinvestment). However, some analysts questioned the GoI's decision to sell MFIL – a company with 14 production units spread across the country and almost 0.5 million square meters of land – for just Rs 1.05 billion. |
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In 2001, HLL announced that MFIL would be able to make a cash profit in two years. It announced a turnaround strategy which involved improving the quality of the product and the raw materials (refined flour), improving the manufacturing process controls, and modernizing the plant and machinery. Existing distributors would be trained and new ones identified. HLL was also looking for new outlets that could sell bread. To implement this strategy, HLL invested Rs 80-90 million in MFIL.
Modern Bakeries (India) Limited, incorporated in October 1965, was renamed Modern Food Industries (India) Limited (MFIL) on 11th November 1982. The company had 14 bakery units located in 13 cities and 6 other units at other places. Its products were bread, oil, flour, fruit pulp, fruit juice drinks, beverage concentrates and energy food. In the early 1990s, the bakery units accounted for 82% of the turnover of MFIL.
1] In the early 1990s, the GoI initiated a disinvestment programme whereby its majority stake in the Public Sector Units would be sold to Private companies. By 2001, the GoI had sold its majority stake in only four (Lagan Jute Machinery Company Limited, MFIL, BALCO and CMC Limited) out of the 32 approved companies.
2] A wholly-owned government PSU under the department of food processing industries.
3] The Board for Industrial and Financial Reconstruction (BIFR) is responsible for the revival of companies declared sick. A company is declared sick if it has been incurring losses continuously for 3 years and it's networth turns negative.