XEROX - The Benchmarking Story

            

Details


Themes: Operational Restructuring
Period : 1982 - 2002
Organization : Xerox
Pub Date : 2006
Countries : USA
Industry : Office Automation

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Case Code : OPER012
Case Length : 14 Pages
Price: Rs. 500;



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Reaping the Benefits Contd...

The institute offers information on various companies and best practices through its electronic bulletin board. Soon after its establishment, more than 100 companies joined IBC to gain access to extensive database. By 2001, benchmarking had become a common phenomenon in many companies across the world. Analysts remarked that continuous benchmarking helped companies deliver best quality products and services and survive competition in all businesses (Refer Exhibit V for successful benchmarking guidelines).

Questions for Discussion

1. Explain the circumstances that led Kearns to adopt the 'Leadership Through Quality' program. In the backdrop of his initiatives to retain Xerox's global competitiveness, comment on the rationale behind the decision to implement benchmarking practices at the company.
2. Define benchmarking and discuss the various types of benchmarking. Explain the steps involved in the implementation of a typical benchmarking process.

3. Describe Xerox's benchmarking model. How did Xerox go about implementing benchmarking practices in the company?

4. What benefits did Xerox derive from the implementation of benchmarking practices? Why do you think benchmarking initiatives sometimes fail to give companies the expected benefits? Explain how you would go about ensuring the success of the benchmarking initiatives undertaken by the company.

Exhibits

Exhibit I: Xerox: Operational Data for 1980-1984
Exhibit II: Steps Involved in a Typical Benchmarking Process
Exhibit III: Comparison between Old and New Quality Policy Of Xerox
Exhibit IV: Xerox Corporation: Income Statement (1984-1989)
Exhibit V: Guidelines for Successful Benchmarking