ICMRINDIA

Koti Vinod Babu

Sr. Faculty Associate

Vinod is an accomplished case study writer, credited with the authorship of over 100 case studies. He is qualified in National Eligilibility Test (NET) in Management discipline and pursuing PhD in Marketing Management. His research interests include Influencer marketing, Consumer behavior and Digital marketing.

Vinod is the winner of multiple national and international case writing competitions including The Case Centre Awards & Competition, China Europe International Business School (CEIBS) Case Competition, Dark Side Case Competition by Academy of Management, International case study competition by ICFAI Business School, The Case for Women case competition by Emerald Publishing. Vinod has also published with reputed case journal such as The Case Journal.

Vinod has two decades of experience in industry and academia. His professional experience includes associations with the marketing divisions of different organizations such as Citibank and HDFC, as well as role as a faculty member in management studies for five years in Global school of management, Hyderabad and NNS Vidya PG College, Chirala, Andhra Pradesh. He is currently working as Senior Faculty Associate at the IBS Case Research Center, Hyderabad.