Australia's Leading Retailer Woolworths' Retail Operations
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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OPER072 |
For delivery in electronic format: Rs.
400;
For delivery through courier (within India): Rs. 400 +Shipping & Handling Charges extraThemes
Operations Management, Retail Management, Supply Chain |
| Case Length |
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22 Pages |
| Period |
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2000-2008 |
| Organization |
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Woolworths
Limited |
| Pub Date |
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2009 |
| Teaching Note |
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Not Available |
| Countries
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Australia |
| Industry |
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Retail |
Abstract:
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This case is about Woolworths Limited (Woolworths), the leading retailer in
Australia. It discusses the transition of Woolworths from a chain of small
variety stores to big supermarkets, and details its growth strategies.
Woolworths, well known as the 'fresh food people' in Australia, was established
in 1924. Its businesses included supermarkets, consumer electronics stores,
discount department stores, petroleum and liquor outlets, and hotels. The case
discusses the operating divisions of Woolworths that included supermarkets,
general merchandise and consumer electronics, and hotels.
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It also details some of the strategies that
Woolworths adopted in the areas of supply chain and pricing,
that helped it provide the customers with wide choice, high
quality, and reasonable prices. The case also outlines the
challenges faced by Woolworths in the Australian retail market.
Issues:
» Analyze the factors behind the growth of Woolworths.
» Understand Woolworths' operations and operational strategies.
» Analyze the supply chain practices adopted by Woolworths.
» Determine the challenges faced by Woolworths in the competitive Australian
retail market.
Contents:
Keywords:
Operations, Operational strategies, Retail operations, store
operations, Supply chain management, distribution, EDLP, uniform pricing system,
technology, Retail, Woolworths , Australia
Australia's Leading Retailer Woolworths' Retail Operations
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