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Teaching Note
Coal India`s Journey toward Sustainability   Details

SUST027

M-KOPA Solar-Technology and Partnership for Sustainable Finance   Details

SUST025

KTDAL – Building Sustainability through Inclusion   Details

SUST023

Conflict Palm Oil and PepsiCo’s Ethical Dilemma   Details

SUST022

From Sweatshops to Sustainability: Wal-Mart’s Journey in Bangladesh   Details

SUST021

Copenhagen - On Road to a Zero Carbon City   Details

SUST018

India`s Quest for Green Energy: Kamuthi Solar Project   Details

PROM015

Netflix: Leveraging Big Data to Predict Entertainment Hits   Details

OSITSY075

Target`s Exit from Canada: A Supply Chain Debacle   Details

OPER131

Jan Aushadhi-Taking Medicines to the Masses   Details

OPER129

Flipkart`s Move toward Automated Supply Chain Management   Details

OPER127

Analytics of Overbooking   Details

OPER126

Supply Chain Practices of Reliance Dairy   Details

OPER125

Chipotle Mexican Grill: Quality at Stake   Details

OPER124

Intel Atom: The Supply Chain Challenge   Details

OPER123

Zara: Future Ready?   Details

OPER122

American Giant–Reinventing American Manufacturing   Details

OPER120

Remake or Buy? Reconditioning Products at Xtra Power Energy Systems   Details

OPER119

Auto Scoot Exports: Scooter Restoration Process   Details

OPER118

Design & Quality Concerns at Honda Motors   Details

OPER117

Apple and Conflict Minerals: Ethical Sourcing for Sustainability   Details

OPER116

Reconfiguring the Supply Chain at Xtra Power Energy Systems   Details

OPER115

Better Cotton Initiative at IKEA: Bringing Sustainability into the Textile Supply Chain   Details

OPER114

Royal Dutch Shell: Risks in Transnational Markets   Details

OPER113

Dr Reddy`s Laboratories: Problems in the Mexico Plant   Details

OPER112

Boeing 787 Dreamliner: Innovation Gone Wrong?   Details

OPER111

Reconfiguring the Supply Chain at Xtra Power Energy Systems (French)   Details

OFOPER115

Toyota: The Once-in-a-Century Challenge (French)   Details

OFBSTR362

The Betapharm Acquisition: DRL`s Inorganic Growth Strategy in Europe (French)   Details

OFBSTR249

Paridhan: Patanjali`s Foray into Branded Apparel   Details

MKTG399

Dabur`s Digital Marketing Initiatives   Details

MKTG398

Coca-Cola`s Shift to a `One Brand` Strategy: Can it Change Consumers` Perception?`   Details

MKTG393

Repositioning Maggi in India   Details

MKTG390

Amway India-From Direct Selling to Omni Channel Business Strategy   Details

MKTG387

Casper: Employing Innovative Marketing Strategies to Engage Consumers   Details

MKTG385

Hotstar: Winning the Indian Streaming War?   Details

MKTG384

Lenskart.com: Setting Its Sight on the Indian Eyewear Market   Details

MKTG383

Heineken: Worlds Apart!   Details

MKTG382

Amul vs. Kwality Walls-Ice Cream Ad War   Details

MKTG381

Multicultural Marketing at Western Union   Details

MKTG380

Lyft Vs Uber: Is Lyft Being `Woke` Enough to Beat Uber?   Details

MKTG379

IndiaMART-The Evolving B2B Marketplace   Details

MKTG378

The Message Strategy behind CEAT`s `Be Idiot Safe` Campaign   Details

MKTG377

Pret A Manger`s Test Marketing of a New Product Line   Details

MKTG376

Vitamin Shoppe`s Reinvention Efforts Fail?   Details

MKTG375

McDonald`s in India: Troubled Times, Troubled Ties   Details

MKTG374

IKEA`s International Marketing Strategy in China   Details

MKTG373

Under Armour in Trouble   Details

MKTG372

Amazon vs. Wal-Mart: The Retail Price Wars   Details

MKTG371

The Economics behind Uber’s Surge Pricing   Details

MKTG370

Philip Morris International: Planning for a Smoke Free Future   Details

MKTG369

Product Positioning & Promotional Strategy of Fevicol   Details

MKTG368

Pepsi`s Kendall Jenner AD: Communication Gone Wrong   Details

MKTG367

MakeMyTrip-Leading the Indian Online Travel Industry, but Weak on Profits   Details

MKTG366

Building the LEGO Brand: Brick by Brick   Details

MKTG365

Nike `Pro Hijab`: Targeting Muslim Women Athletes   Details

MKTG364

`Game of Thrones` TV Series: HBO`s Integrated Marketing Strategy   Details

MKTG363

Patanjali Products: Disruptive Force in the Indian FMCG Market   Details

MKTG362

Monster:Reinventing the Energy Drink Market   Details

MKTG361

Dove`s `Real Beauty Sketches` Campaign   Details

MKTG360

Bud Light Vs Miller Lite: Comparative Advertising and Question of Ethics   Details

MKTG359

Johnson & Johnson and its Baby Powder Problem   Details

MKTG357

Business Model of Online Cab Aggregators in India   Details

MKTG356

‘Teach for Change’ Campaign: A social initiative to improve literacy standards in India   Details

MKTG355

Russian River – A Craft Brewery: Building a Brand through Product Innovation   Details

MKTG354

“Unilever in Africa: Targeting the Bottom of the Pyramid”   Details

MKTG353

Quikr`s Diversification Strategy   Details

MKTG352

Pro-Kabaddi League:Changing the Face of Indian Kabaddi   Details

MKTG351

Rooh Afza:Rejuvenating a Century-old Brand   Details

MKTG350

Innovation at Virgin America: Creating and Sustaining a Distinctive Brand   Details

MKTG349

Ikea: Radical Product Designs for Futuristic Customers   Details

MKTG348

Tata Salt’s Promotional Strategies   Details

MKTG347

Patanjali Ayurved: Will the Growth Momentum Sustain?   Details

MKTG346

Titan’s Foray into Fragrances with SKINN   Details

MKTG345

Marketing ‘Baahubali’: India’s Biggest Blockbuster   Details

MKTG344

Creativity Vs. Offence: Ogilvy & Mather’s Sleepless Nights Over Kurl-on   Details

MKTG343

Channel Conflict at Samsung India   Details

MKTG342

Ecommerce in India: Will the Advertising Spend Pay Off?   Details

MKTG341

i-pill: Market Development Challenges at Piramal Enterprises Limited   Details

MKTG340

SpiceJet’s ‘Color the Skies’ Campaign   Details

MKTG339

 

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