Set up in 1973, ecch is the largest single source of management case studies in the world. It is based at Cranfield University, UK and Babson College, Massachusetts, USA. ecch publishes and distributes case studies by authors at leading business schools (eg Harvard Business School, INSEAD, IMD, IBS Hyderabad). It also encourages and supports the development of case writing and teaching by running workshops at institutions worldwide. The annual ecch Case Awards honour the most widely used cases. It is a Membership-based/non-profit-organisation, which has 500+ member institutions and corporations worldwide.




Universiti Utara Malaysia (UUM) is the largest university in Malaysia specializing solely in business and management education. It is generally referred to as a Management University. It has 30,000 resident students in its 1061 hectare lush green campus.

OYA Graduate School of Business, part of UUM is ranked 22 in the 2011 World Top 30 Rising MBA Stars by FindyourMBA. In addition to MBA, DBA, and PhD in specific areas of specializations, OYA Graduate School of Business also offers, in collaboration with College of Business (COB), Master of Science and PhD programs in other broad areas like management, marketing, finance, economic, entrepreneurship, management technology, and logistics and transport.