Reviving Motorola - The Zander Way
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR197 |
For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extra
ThemesCorporate Turnaround |
| Case Length |
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19 Pages |
| Period |
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1995-2005 |
| Organization |
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Motorola |
| Pub Date |
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2006 |
| Teaching Note |
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Not Available |
| Countries
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US |
| Industry |
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Consumer Electronics
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Abstract:
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This case examines the strategies adopted by Edward Zander to turn around US
based telecom giant - Motorola, which was making losses in the early 2000s.
It discusses the business problems faced by Motorola since the late 1990s
and details the measures taken by Zander to bring Motorola back into
profits.
Zander infused the company with a new culture and energy, did away
with highly bureaucratic set up and brought out several new products, which
were responsible for putting the company back on the growth track.
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Issues:
» Understand and appreciate the role of
a leader in reviving the fortunes of a loss making company.
» Evaluate the strategies adopted by Zander to turn Motorola around.
» Determine the reasons behind poor financial performance of market
leaders like Motorola.
Contents:
Keywords:
Motorola, Corporate Turnaround, Edward Zander, Iridium Project, Culture,
Bureaucracy, Hello MOTO, Performance Appraisal, Seamless Mobility,
Restructuring, Management Structure, Communication Gap, Product Development,
Product Design, Commoditization
Reviving Motorola - The Zander Way
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