The Bangalore Brand
|
|
ICMR HOME | Case Studies Collection
To download The Bangalore Brand case study
(Case Code: ECON014) click on the button below, and select the case from the list of available cases:
» Economics
Case Studies
» Case Studies Collection
» ICMR Home
» Short Cases Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
Chat with us
Please leave your feedback
|
Case Details: |
Price: |
| Case Code |
: |
ECON014 |
For delivery
in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extra
ThemesBusiness Environment |
| Case Length |
: |
14 Pages |
| Period |
: |
1985-2004 |
| Pub Date |
: |
2004 |
| Teaching Note |
: |
Available |
| Organization |
: |
- |
| Industry |
: |
- |
| Countries
|
: |
India |
Abstract:
|
The case explains the competitive advantage of Bangalore that has helped it earn
the name, the "Silicon Valley of India". It describes the factors that made
Bangalore one of the favourite destinations for IT&ITES companies in India and
abroad. The case touches on the proactive role played by the state government in
developing the city as an IT destination. However, Bangalore has recently been
facing stiff competition from other cities so far as investment from domestic
and foreign companies is concerned. It seems to be losing its competitive
advantage for doing business to other emerging destinations. The case looks into
the infrastructural problems Bangalore is facing and the growth of alternative
destinations such as Hyderabad and Chennai.
|
|
The last section of the case explains the
recent initiatives taken up by the government of Karnataka to
revitalize the Bangalore brand.
Issues:
» The factors that contribute to the competitive advantage of a place
» Sustainable competitive advantage and the factors that are important for this
kind of advantage
» The role of the government in developing and sustaining the competitive
advantage of a place
» The role of infrastructure and civic amenities in making a place an attractive
investment destination
» The impact of political decisions on business and the relationship between
business and politics
Contents:
Keywords:
Bangalore, 'Silicon Valley', 'Garden city', Business Process
Outsourcing, Software Technology Parks of India, National Association of
Software & Service Companies (NASSCOM), Cyber Park, Wi-Fi enabled hotspots,
Bangalore Mahanagara Palike, IT Enabled Services (ITES), Infosys, Software
Technology Park, Hyderabad, Karnataka, Wipro and Satyam
The Bangalore Brand - Next Page>>
|
|
