Kerry Packer - Australia's Richest Media Baron
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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LDEN037 |
For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extra
Themes
Entrepreneurship |
| Case Length |
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15 Pages |
| Period |
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1974-2005 |
| Pub Date |
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2006 |
| Teaching Note |
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Not Available |
| Organization |
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Publishing and
Broadcasting Limited |
| Industry |
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Media |
| Countries |
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Australia |
Abstract:
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This case highlights the entrepreneurship skills of Kerry
Packer (Packer), Australia's richest media baron. Known for his deal making
abilities, Packer rose to become one of the most dominant figures in the global
media industry.
The case discusses the major deals that made Packer richer and examines how he
transformed the broadcasting and television industry in Australia. Packer was a
man of many facets, some of them seemingly contradictory.
He was known as a famous punter who spent millions of dollars in casinos and at
the races. The case also highlights a few controversies associated with him. |
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Issues:
» Study the entrepreneurship skills and leadership qualities of Kerry
Packer.
» Understand how Packer transformed the global media and broadcasting
industry.
» Analyze the business strategies adopted by Packer.
Contents:
Keywords:
Publishing and Broadcasting Limited, Kerry Packer, Channel
Nine, World Series Cricket, Broadcasting Industry, Media Industry, Family-owned
Business, Australian Broadcasting Corporation, International Cricket Council,
Entrepreneurship, Leader.
Kerry Packer - Australia's Richest Media Baron
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