Jack Ma and Alibaba.com

            
 
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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : LDEN043 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges

Themes

Entrepreneurship, Online Commerce in China

Case Length : 14 Pages
Period : 1999-2006
Pub Date : 2006
Teaching Note : Not Available
Organization : Alibaba.com, Taobao.com
Industry : E-Commerce
Countries : China

Abstract:

The case highlights the entrepreneurship skills of Jack Ma (Ma) and explains how he transformed Alibaba.com Corporation to one of the largest e-commerce companies in China.

The case discusses in detail why Ma started Alibaba.com's website and the efforts made by him to grow the company's businesses.

It examines how Ma successfully competed with foreign e-commerce companies like eBay by establishing Taobao.com. Finally, the case presents some challenges faced by Alibaba.com and analysts comments on the future of the company.

Leadership and Entrepreneurship Case Studies | Case Study in Management, Operations, Strategies, Leadership and Entrepreneurship, Case Studies

Issues:

  Study the entrepreneurship and leadership qualities of internet age entrepreneurs like Jack Ma.

  Understand how e-commerce companies operate in emerging markets.

  Analyze the business model of Alibaba.com.

  Examine the challenges faced in establishing and growing an online business in China.

Contents:

  Page No.
Introduction  1
Background Note  2
Early Days of Alibaba.com  2
Rival eBay Enters China  6
The Growth Phase  7
The Road Ahead  9
Exhibits 11

Keywords:

Publishing and Broadcasting Limited, Kerry Packer, Channel Nine, World Series Cricket, Broadcasting Industry, Media Industry, Family-owned Business, Australian Broadcasting Corporation, International Cricket Council, Entrepreneurship, Leader.

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