Jack Ma and Alibaba.com

Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

To download Jack Ma and Alibaba.com case study (Case Code: LDEN043) click on the button below, and select the case from the list of available cases:

Leadership and Entrepreneurship Case Studies | Case Study in Management, Operations, Strategies, Leadership and Entrepreneurship, Case Studies

Leadership and Entrepreneurship Case Studies
Case Studies Collection
Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Area Specific Case Studies
Industry Wise Case Studies
Company Wise Case Studies

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:


Case Code : LDEN043 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges


Entrepreneurship, Online Commerce in China

Case Length : 14 Pages
Period : 1999-2006
Pub Date : 2006
Teaching Note : Not Available
Organization : Alibaba.com, Taobao.com
Industry : E-Commerce
Countries : China


The case highlights the entrepreneurship skills of Jack Ma (Ma) and explains how he transformed Alibaba.com Corporation to one of the largest e-commerce companies in China.

The case discusses in detail why Ma started Alibaba.com's website and the efforts made by him to grow the company's businesses.

It examines how Ma successfully competed with foreign e-commerce companies like eBay by establishing Taobao.com. Finally, the case presents some challenges faced by Alibaba.com and analysts comments on the future of the company.

Leadership and Entrepreneurship Case Studies | Case Study in Management, Operations, Strategies, Leadership and Entrepreneurship, Case Studies


  Study the entrepreneurship and leadership qualities of internet age entrepreneurs like Jack Ma.

  Understand how e-commerce companies operate in emerging markets.

  Analyze the business model of Alibaba.com.

  Examine the challenges faced in establishing and growing an online business in China.


  Page No.
Introduction  1
Background Note  2
Early Days of Alibaba.com  2
Rival eBay Enters China  6
The Growth Phase  7
The Road Ahead  9
Exhibits 11


Publishing and Broadcasting Limited, Kerry Packer, Channel Nine, World Series Cricket, Broadcasting Industry, Media Industry, Family-owned Business, Australian Broadcasting Corporation, International Cricket Council, Entrepreneurship, Leader.

Jack Ma and Alibaba.com - Next Page>>


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.