CEO as Change Agent
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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LDEN052 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extraThemes
Leadership, Change Management, Organizational
Culture, Competitive advantage |
| Case Length |
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15 Pages |
| Period |
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2000-2007 |
| Pub Date |
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2008 |
| Teaching Note |
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Not Available |
| Organization |
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Miller Brewing
Company; JCPenney Corporation, Inc.; Whirlpool
Corporation |
| Industry |
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Beverage;
Retail; Electricals & Electronics |
| Countries |
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Europe, USA |
Abstract:
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This is a collection of three caselets that would help
highlight the importance of the role played by the leadership in change
management. The first caselet is about how Norman Adami turned around Miller
Brewing Company after South African Brewing Company acquired the ailing firm.
The second caselet is about how Myron Ullman introduced major changes at
JCPenney to take it to industry leadership level, just after the retailer came
out of a successful turnaround phase. The third caselet is about how David R.
Whitwam imbibed a culture of customer-focused innovation at Whirlpool as part of
its competitive strategy of providing innovative products in an increasingly
commoditized consumer appliances industry. |
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The common thing between these three
companies (which are in three different industries) is that,
each one of them had close to 100 years of history behind them,
and as such, bringing about major changes wasn't easy. The CEOs
of the respective companies played a vital role in getting the
wheels of change rolling in these companies.
Issues:
» Understand the important role played by the leadership (CEOs) in change
management
» Understand the issues and constraints faced by organizations in
introducing major changes
» Understand the strategy/culture relationship and how organizations
manages change in order to create a competitive advantage
Contents:
Keywords:
Change agent, Performance management, SAB Ways, Beer
University, Able challenger, Talent and Capacity management, Miller Brewing
Company, JCPenney, Whirlpool, Leadership, Organizational culture, Human
resource, Competitive advantage, 'Winning Together'Principle, Retail Academy,
Innovation , Competitive strategy
Caselet 1: Norman Adami And Miller Brewing Company
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