McDonald's Food Chain
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(Case Code: OPER001) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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OPER001 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 +Shipping & Handling Charges extra
ThemesSupply Chain Management |
| Case Length |
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10 Pages |
| Period |
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1996 - 2002 |
| Organization |
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McDonalds |
| Pub Date |
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2002 |
| Teaching Note |
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Available |
| Countries
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Sweden |
| Industry |
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Food, Beverage
and Tobacco |
Abstract:
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McDonald's is a fast food chain with restaurants all over the world. It serves
burgers and other fast food customized to local tastes. It's philosophy has been
'one world, one burger;' which meant that the burger must be consistent in terms
of cost and quality. To meet such high standards, it was essential to have an
excellent supply chain management system. In India as in other parts of the
world, McDonald's had a very well orchestrated supply chain, called the 'Cold
Chain'. The case study looks at McDonald's supply chain management system in
India and discusses in detail its outsourcing mechanism.
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Issues:
» Benefits reaped by McDonald's because of its supply chain
Contents:
Keywords:
McDonald, food chain, restaurants, burgers, fast food,
customized, local tastes, philosophy, one world, one burger, consistent,
quality, standards, supply chain management, orchestrated, Cold Chain,
outsourcing mechanism
McDonald's Food Chain
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