Tata Indica: The Making of the Small Car
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(Case Code: OPER002) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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OPER002 |
For delivery in electronic format: Rs. 200;
For delivery through courier (within India): Rs. 200 +Shipping & Handling Charges extra
ThemesSupply Chain Management |
| Case Length |
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08 Pages |
| Period |
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1990 - 2001 |
| Organization |
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Telco |
| Pub Date |
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2003 |
| Teaching Note |
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Available |
| Countries
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India |
| Industry |
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Automobile |
Abstract:
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The case provides an understanding of the issues concerning the supply chain
management system at Telco in regard to its small car, Indica.
It outlines how Telco, built the supply chain for the car by leveraging its
existing competencies and how it transformed itself from an integrated truck
manufacturer to an automobile integrator and from a product-centric company to
competence- centric company.
The case discusses various components of the supply chain and emphasizes how
Telco orchestrated them with the objective of minimizing costs.
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Issues:
» Familiarize the student with the concept of the supply chain as well as the
practical dimension of the same and its significance in lowering overall costs
of a product
Contents:
Keywords:
supply chain management, Telco, small car, Indica,
leveraging, competencies, transformed, integrated truck, manufacturer,
automobile integrator, product-centric, competence- centric company, components,
supply chain, Telco, minimizing costs
Tata Indica - The Making of the Small Car
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