Zara's Supply Chain Management Practices
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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OPER055 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 +Shipping & Handling Charges extraThemes
Supply Chain Management |
| Case Length |
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13 Pages |
| Period |
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2002-05 |
| Organization |
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Zara |
| Pub Date |
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2006 |
| Teaching Note |
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Not Available |
| Countries
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Spain |
| Industry |
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Retail |
Abstract:
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This case discusses the unique supply chain management practices of Spanish
garments retailer Zara, which enabled it to gain competitive advantage over
other fashion retailers in the world. Zara's vertically integrated supply chain
system enabled the company to place the latest designs in any store across the
world within a period of two to three weeks. The company produced garments as
per the latest trends in a limited quantity. Zara introduced 12,000 designs
every year, with new designs appearing in the stores globally, twice a week. The
case explains in detail the design, production and distribution processes of
Zara's supply chain.
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Issues:
» Analyze Zara's way of managing supply chain
» Study the design, production and distribution processes of Zara
» Evaluate how Zara was able to maintain exclusivity of its products through
efficient supply chain management
Contents:
Keywords:
Zara, Supply Chain, Vertical Integration, Designing,
Production Planning, Distribution, Retailing, Procurement, Store Outlay
Zara's Fast Fashion Strategy
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