Supply Chain Management Practices at Nokia Corporation

            
 
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : OPER086 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Supply Chain Management

Case Length : 14 Pages
Period : 2005-09
Organization : Nokia Corporation
Pub Date : 2009
Teaching Note : Not Available
Countries : Finland, US
Industry : Telecom

Abstract:

Finland-based Nokia Corporation (Nokia) is the world's leading manufacturer of mobile devices. Analysts attributed Nokia's success to its supply chain management practices. The company had an integrated supply chain which inter-linked suppliers, manufacturing plants, contract manufacturers, sales, logistics service providers, and the consumers. It entered into a long-term relationship with its suppliers and also supported them in improving their processes, which in turn helped the company. Nokia was able to keep its costs low because of its efficient manufacturing systems and processes. The company adopted a hybrid manufacturing system which was a combination of in-house manufacturing and outsourcing. It also adopted the Smart manufacturing technique so as to enhance the competitiveness of its manufacturing facilities.

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

The company had a wide distribution network which helped it to effectively reach the end customers. The case highlights the unique supply chain management practices of Nokia. It also discusses the impact of global economic slowdown on Nokia's revenues and profitability. The case examines how the company is making its supply chain efficient to counter the impact of reduced demand of mobile handsets.

Issues:

Understand the importance of efficient supply chain management practices in the success of any business.
Study the supply chain management practices at Nokia.
Appreciate the need for a customized supply chain while operating in different countries.
Analyze the challenges faced by Nokia in the near future.

Contents:

  Page No.
Introduction 1
About Nokia 2
Managing Supply Chain 4
Dealing with Recession 8
Exhibits 10

Keywords:

IKEA, Operational efficacy, Supply Chain Planning, Supplier Relationship management, Flat Packaging, Warehouse operations, Store design, IWAY, Supply chain management, Transportation and warehousing costs, Ingvar Kamprad, Stackable products, Trading service offices, Strategic forecast, Tactical forecast, Forecasting, Business areas, Replenishment, Landing price, Lead time, Distribution centers, Automated retrieval system, Warehouse Management System, Vendor Managed Inventory, Pallets, Flat trolleys, RFID Technology

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