Environmental Sustainability Initiatives at International Business Machines Corporation (IBM)

            
 
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : OPER089 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges

Themes

Environmental responsibility of the corporation and its supply chain / Greenhouse gas emissions / Hazardous chemicals and electronic waste

Case Length : 28 Pages
Period : 1989-2009
Organization : IBM Corporation
Pub Date : 2009
Teaching Note : Not Available
Countries : Global
Industry : Computers, IT and ITeS

Abstract:

As a pioneer in responding to environmental challenges, IBM's contributions encompassed multiple areas. This case discusses the company's initiatives in terms of energy efficiency of its operations; constructing sustainable buildings; eliminating hazardous chemicals in the manufacture of products; data center efficiency; product recycling and reuse; water conservation and reuse; and supply chain efficacy to reduce overall impact on the environment. For its customers, it provided energy efficient products and green consulting services. It also engaged its stakeholders in its attempts to lessen the overall damage to the environment caused by its business operations. It was rated as the world's #1 company by both Ceres and Greenpeace in terms of its contribution as a technology company to environmental sustainability.

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Acting upon the feedback from third-party assessments might help IBM explore frontiers of environmental sustainability in the best interests of all its stakeholders.

Issues:

Energy efficiency of operations and products.
Environmental sustainability through product design, recycle, and reuse.
Importance of collaborations with other organizations.
Third-party assessment of performance on the sustainability front.

Contents:

  Page No.
Introduction 1
Background 2
Environmental Management System 3
Elimination of Hazardous Chemicals in Product Manufacture 3
Energy Efficiency of the Products 4
Global Asset Recovery Services: Electronic Waste Management 5
Controlling the Impact of GHG Emissions on the Climate 5
Water Conservation and Recycling 10
Voluntary Collaborations with Other Organizations 10
IBM's Supply Chain Environmental Management 11
IBM's Green Consulting 11
Environmental Reporting 12
Conclusion 13
Exhibits 15

Keywords:

IBM, Project Big Green, Product Stewardship Program, Chemicals management, Hazardous electronic waste, Eco-Patents, Take-back services, Energy efficiency, Carbon footprint, Global warming, Climate change, Corporate governance, Emissions accounting, Political advocacy, Information and Communication Technology (ICT) sector, Greenpeace, Ceres, Renewable energy, Ecological sustainability, Green IT, RoHS, Waste water management

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