Business Strategy


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Pages : 323; Paperback;
210 X 275 mm approx.

Pages : 321; Paperback;
210 X 275 mm approx


Textbook Price: Rs. 750 ;
Workbook Price: Rs. 700;
Available only in INDIA

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Business Strategy Textbook | Workbook

Business Strategy : Overview

Strategic management consists of a set of decisions and actions resulting in the formulation and implementation of strategies designed to achieve the objectives of an organization. It involves taking decisions about the products, location, and the organization's structure-decisions that determine the survival of the organization in the short and long term.

It starts with strategic diagnosis, and culminates in new products, markets, technologies and capabilities. The strategist's work is to challenge the prevailing setup with a single question: "Why?", and to ask the same question as many times as necessary to make the future as clear as the present for managers at all levels. Introduction to Business Strategy discusses the concepts and practices in strategic management. The book, Business Strategy focuses on the organization and its interaction with its environment.

It provides a panoramic view of the changing corporate environment and seeks to explain how organizations can be more effective and efficient not only in today's but also in tomorrow's business environment.

"The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand."
-Sun Tzu

"There is no 'perfect' strategic decision. One always has to balance conflicting objectives, conflicting opinions, and conflicting priorities. The best strategic decision is only an approximation-and a risk."
-Peter Drucker

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