International Business and International Marketing

Chapters

Chapters Title

Suggested Case Studies

International Business Environment

• Chapter 01
• Chapter 02
• Chapter 03
• Chapter 04

: An Overview of the World Economy
: International Finance & Economics
: International Trade
: Funding Institutions

• Current Account Deficit in the US Economy
• India: Before and After VAT
• Inflation in India
• Unemployment in Germany
• Revaluation of Yuan
• WTO: A Global Trade Regulator
• Indian Pharma Industry - Concerns about the TRIPS Agreement
• The US Steel Industry in 2004 : Steel in Need of Protection
• Mercosur - Changing Course?
• Microsoft - EU - Antitrust Case

International Business Strategy

• Chapter 05
• Chapter 06

: Competitive Strategy in International Business
: Entry Strategies in International Markets

• Wal-Mart Struggles in Japan
• IKEA's Strategy
• Philips - Global Strategy
• Toyota's Globalization
• Google's Problems in China
• McDonald's - No Longer the "Great American Meal"
• Hutchison Telecom - Servicing Indian Customers
• Daimler - Chrysler Merger - What Went Wrong?
• Sony's Diversification
• McDonald's Franchising Practices
• Fuji Xerox - A Successful Joint Venture
• Pepsi's Entry into India - A Lesson in Globalization
• Honda's Marketing Strategies in India
• Discovery Channel - Discovering India
• The Kodak-Fuji Rivalry
• Haier's Marketing Strategies in India
• Toyota's Globalization Strategies
• Motorola in China
• Lacoste's Marketing Strategies in the US
• The Fall of Daewoo Motors
• Case Studies in Business Strategy Volume IV
• Case Studies in Business Strategy Volume V

Marketing Intelligence and Strategic Planning

• Chapter 07
• Chapter 08
• Chapter 09

: Marketing Information Systems and Research
: Segmentation, Targeting, and Positioning
: Planning Process

• Dominos'Pizza - Challenges Faced in Japan
• New Coke vs. Old Coke
• Luxor Writing Instruments Private Limited - Marketing Pens in India
• Horlicks'Repositioning Strategies
• Mercedes - Benz: Exploring Non-premium Segments
• Bausch & Lomb: Effective Positioning
• Wal-Mart's Cost Leadership
• Heinz's Product Innovation Strategies
• Differentiation Strategies of Coca-Cola
• Amul Explores New Horizons
• LG Electronics: Overcoming Initial Setbacks in India

International Marketing Mix for Products

• Chapter 10
• Chapter 11
• Chapter 12
• Chapter 13
• Chapter 14

: Product Decisions
: International Branding
: Pricing in International Markets
: Marketing Channel and Place Decisions
: Promotional Decisions

• Kellogg's Desi Strategies
• PepsiCo: Bolt from the ‘Blue'
• Beanie Babies: A Success Story
• Hyundai's Marketing Strategies in India
• Dell's Problems in China
• Private Labels: A Cheaper Alternative to Branded Products
• Combating Counterfeiting - The Pfizer Way
• The Multi-Branding Strategy of Yum! Brands
• SWA's Competitive Advantage
• Northern Group - Pricing4Profit
• P&G - Fighting Competition
• Pricing Fuzeon - Cost of Innovation?
• Caterpillar Inc. - Differentiating itself from its Competitors
• Tupperware Home Parties - Mixing Business with Fun
• Dell's Direct Business Model
• Sears'Efficient Logistics Practices
• Revlon's Promotional Activities
• Benetton Promotional Campaigns - Are they Ethical?

• Chapter 15

: International Marketing of Services

• Bajaj Allianz'Marketing Strategies
• Disney - Marketing Services Efficiently
• American Express: Fighting Competition in the Domestic Market
• Saudi British Bank - HSBC's Saudi Arabian Experience
• Singapore Airlines- Flying High
• The ‘Incredible India'Campaign: Marketing India to the World
• Bumrungrad's Global Services Marketing Strategy
• Carrefour - Setting Global Service Standards
• Will Amazon be No.1 Forever?
• Case Studies in Services Marketing

• Chapter 16

: Leading, Organizing and Controlling

• Sony: Restructuring Exercise Continues
• Secret of Honda's Success
• 3M - Fostering an Innovative Spirit

• Chapter 17

: Marketing in the Internet Environment

• Will Amazon be No.1 Forever?
• Orbitz's Effective Online Advertising
• Shopping Without Dropping...!

• Chapter 18

: Ethics and Social Responsibility

• Nike's Unethical Practices Unleashed
• Baazee.com - Unethical Business Practices
• Philip Morris - Unethical Marketing Practices
• The Enron Saga
• Coca-Cola's Business Practices - Facing the Heat in a Few Countries
• Sustainable Development at British Petroleum

• Case Studies in International Marketing
• Short Case Studies in International Business Environment
• Short Case Studies in International Marketing

• Case Studies in Business Strategy Volume IV
• Case Studies in Business Strategy Volume V
• Case Studies in Services Marketing