International Business and International Marketing

International Business Environment

• Chapter 01
• Chapter 02
• Chapter 03
• Chapter 04

: An Overview of the World Economy
: International Finance & Economics
: International Trade
: Funding Institutions

International Business Strategy

• Chapter 05
• Chapter 06

: Competitive Strategy in International Business
: Entry Strategies in International Markets

Marketing Intelligence and Strategic Planning

• Chapter 07
• Chapter 08
• Chapter 09

: Marketing Information Systems and Research
: Segmentation, Targeting, and Positioning
: Planning Process

International Marketing Mix for Products

• Chapter 10
• Chapter 11
• Chapter 12
• Chapter 13
• Chapter 14

: Product Decisions
: International Branding
: Pricing in International Markets
: Marketing Channel and Place Decisions
: Promotional Decisions

• Chapter 15

: International Marketing of Services

• Chapter 16

: Leading, Organizing and Controlling

• Chapter 17

: Marketing in the Internet Environment

• Chapter 18

: Ethics and Social Responsibility

• Case Studies in International Marketing
• Short Case Studies in International Business Environment
• Short Case Studies in International Marketing

• Case Studies in Business Strategy Volume IV
• Case Studies in Business Strategy Volume V
• Case Studies in Services Marketing