Pages : 512; Paperback;
210 X 275 mm approx.
Textbook Price: Rs. 900;
Available only in INDIA
Traditional or brick-and-mortar businesses are primarily product-centric, usually competing on the basis of product differentiation and innovation. In contrast, e-businesses focus on customers and adopt a customer-centric approach.
Emerging e-business and mobile technologies and the greater availability of broadband telecommunications have catalyzed their transformation into e-enabled organizations.