Home Page Press Release Home Page

IBS Cases among Worldwide Bestsellers, Classics for 2017

Hyderabad, January 30, 2018: The UK-based The Case Centre, the world’s largest repository of case studies, published its list of bestselling cases in 2017. 11 cases from ICFAI Business School (IBS), Hyderabad, have featured in this list. While the most featured business school is Harvard Business School, the most featured author is from IBS – Dr. Debapratim Purkayastha with
7 bestsellers.

The Case Centre published its list of Best Selling cases for 2017. The bestselling cases from IBS are provided below (alphabetically):
Sl.
No

Case Title

Authors
1. Amazon’s Big Data Strategy Debapratim Purkayastha, Adapa Srinivasa Rao
2. Corporate Entrepreneurship and Innovation at Google Inc Debapratim Purkayastha, Adapa Srinivasa Rao
3. Digital Marketing at Nike: From Communication to Dialogue Debapratim Purkayastha, Adapa Srinivasa Rao
4 Disney’s Magicband System: Leveraging Technology to Enhance Customer Experience  Debapratim Purkayastha, Geeta Singh
5. Employee Training & Development at Ritz-Carlton: Fostering an Exceptional Customer Service Culture  Debapratim Purkayastha
6. IKEA’s Social Media Listening & Monitoring Initiatives Debapratim Purkayastha, Jayasri Bhimalapuram
7. IKEA's Innovative Human Resource Management Practices and Work Culture  Sanjib Dutta, Shirisha Regani
8. Internal Branding and HRM at Virgin Kaushik Mukerjee,  Mridu Verma
9. Netflix: Leveraging Big Data to Predict Entertainment Hits Debapratim Purkayastha, Vijay Kumar Tangirala
10. Rebounding After Crisis: South Korea G V Muralidhara,  Hepsi Swarna
11. The Nordic Economic Model Saji Sam George, Sachin Govind

The Case Centre has also published its list of Classic cases for 2017. These are the cases that are more than 10 years old and continue to be popular. 9 cases of IBS have featured in this list. The bestselling cases from IBS are provided below (alphabetically):

Sl.
No

Case Title

Authors
1. Business Ethics and Governance Issues at HP: The Pretexting Controversy Vivek Gupta, Indu Perepu
2. Cirque du Soleil's Human Resource Management Practices Vivek Gupta, Manasi Pawar
3. CRM Implementation Failure at Cigna Corporation Vivek Gupta, M Vinaya Kumar
4. ERP Implentation Failure at HP Ruchi N Chaturvedi, Vivek Gupta
5. IKEA's Innovative Human Resource Management Practices and Work Culture Sanjib Dutta, Shirisha Regani
6. Knowledge Management Practices at Toyota Motors Ruchi N Chaturvedi, Sanjib Dutta
7 McKinsey's Knowledge Management Practices Vivek Gupta, Indu Perepu
8. Starbucks' International Operations Sanjib Dutta,  K Subhadra
9. The Body Shop: Social Responsibility or Sustained Greenwashing?
 Ramalingam Meenakshisundaram, Debapratim Purkayastha, Rajiv Fernando