Featured Case Studies
BRAC's Microfinance and Social Responsibility Initiatives
Sony Corporation - Future Tense?
Burger King's 'Whopper Freakout' Marketing Campaign
Cross-docking Helps JCPenney Reduce Materials Handling and Make Logistics More
Efficient
UBS and the Subprime Mortgage Crisis
The 'Fred Factor': The Saga of a Turnaround Specialist
Apple's App Store: Strengthening the iPhone's Competitive Position
More Case Studies >>
Short Case Studies
First Commonwealth Bank Vs Starbirds
In 2007, First Commonwealth Bank deposited a good sum of money in the bank account of an Altoona couple by mistake. After realizing its mistake, it sued the retired couple to get the money back. The couple claimed that they had intimated the bank about the mistake several times and had started spending the money only after some employees of the bank reassured them that the money was theirs.
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Expatriate Management at AstraZeneca
The world's fifth largest pharmaceutical company, AstraZeneca is known for its strong expatriate management practices. The company has put various mechanisms in place to prepare employees for life in a different country. AstraZeneca, like other companies, has also been challenged to have a relook at its expatriate management practices in the light of the global economic slowdown.
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Honda Motorcycle and Scooter India Ltd.: Labor Unrest in 2009
In 2009, labor unrest started in the Manesar plant of Honda Motorcycle & Scooter India Ltd. (HMSI), the Indian subsidiary of the Japan-based Honda Motor Company. The workers allegedly resorted to a job slowdown and other tactics to push for higher wages and perks.
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Short Case Studies>>
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Case Studies in Business, Management
ICMR is involved in business research, management consulting, and the development of case studies and courseware in management.
Case Studies in Business, Management
Representing a broad range of management subjects, the ICMR
Case Study Collection provides teachers, corporate trainers, and management professionals with a variety of teaching and reference material. The collection consists of case studies and research reports on a wide range of companies and industries - both Indian and international. The collection contains several kinds of case studies:
Case Studies
Case Studies Home, Business Ethics, Business Strategy,
Business Environment, Corporate Governance, Economics, Enterprise Risk Management,
Finance,
HRM, Innovation, Insurance, IT and Systems, Marketing, Miscellaneous, Operations, Project Management
Our case studies are usually between 10 and 20 pages long, and are written from an industry or company perspective, rather than from the perspective of an individual decision maker. In addition to training, these case studies are useful if you require information on industries, or on companies and their strategies. If you require multiple copies of the case studies for classroom use, please purchase a license to make the number of copies required, from the site. We will then e-mail a clean copy of the pdf file (without the 'Do Not Copy' watermark) to you, so that you can make the number of copies required.
Short Case Studies
Short cases, are increasingly used as teaching aids, both in B-Schools and in executive education programs. Being brief and focused on a specific topic, a caselet is a useful supplement to a lecture. The session plan for a B-School course is likely to be more effective when there is a balanced mix of cases and caselets, along with other pedagogical tools.
Business Ethics,
Business Environment,
Business Strategy,
Consumer Behavior,
Human Resource Management,
Industrial Marketing,
International Marketing,
IT and Systems,
Marketing Communications,
Marketing Management,
Miscellaneous,
Operations,
Sales and Distribution Management,
Services Marketing,
More Short Case Studies >>
Case Volumes, Textbooks, Workbooks
Courseware developed at ICMR is used by the faculty and students at
various business schools. The objective of developing textbooks, case studies and other courseware at ICMR is to provide a single set of resources to the students that is comprehensive, covers every possible concept and yet is simple to understand. ICMR develops Textbooks, Workbooks, Books of Reading and Teaching Kits. |
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Knowledge Partnership Services
Business Research :
ICMR offers business research services to corporate, government and social sectors...
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Management Consulting :
As part of its initiatives to strengthen and institutionalize the relationships between academia and industry, ICMR provides management consulting services in different functional areas...
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Free Case Studies
Crossroad's Retailing Lessons
DoCoMo - The Japanese Wireless Telecom Leader
Branded Gold Jewellery Market in India
Rethinking Domino's Expansion Plan
Cartoon Network - The Indian Experience
Free Case Studies >>
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ICMR News
ICMR case study "Sony Corporation – Future Tense?" written by Vivek Gupta and Indu Perepu wins the First prize in the John Molson Case Writing Competition 2009, organized by the John Molson School of Business, Concordia University, Montreal, Canada. The case examines Sony’s failure to bring out innovative products in spite of having the required competencies which led the company lose market share in product segments like televisions, music players, gaming consoles, electronic readers etc. Lack of innovation at Sony is attributed to the existing silo culture in the company. The case further discusses the reorganization plan of the company proposed by Howard Stringer, the CEO of Sony, in his efforts to transform it into an innovative and agile company.
ICMR case study "Toyota:
The Once-in-a-Century Challenge" written by Debapratim Purkayastha and Syeda Maseeha Qumer, was a Finalist in the John Molson Case Writing Competition 2009, organized by the John Molson School of Business, Concordia University, Montreal, Canada. This case examines how the global financial crisis had had its impact on world’s leading automaker Toyota and how it was trying to cope with a shift in the global automobile industry. In mid-2009, the company reported its first losses since 1963, the year it began reporting business data. The case discusses the initiatives taken by Akio Toyoda, the grandson of Toyota’s founder, after he took over as President of the company, and the challenges he faced in bringing the automaker back to profits.
ICMR case study "Trevor Field and the PlayPumps of Africa" written by Debapratim Purkayastha wins the
first prize in the oikos Global Case Writing Competition 2009 (Social Entrepreneurship Track), organized by the oikos Foundation for Economy and Ecology, University of St. Gallen,
Switzerland.
ICMR case study "Coca-Cola India's Corporate Social Responsibility Strategy" written by Hadiya Faheem and Debapratim Purkayastha is a
Runners-up in the oikos Global Case Writing Competition 2009 (Corporate Sustainability Track), organized by the oikos Foundation for Economy and Ecology, University of St. Gallen,
Switzerland.
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Prize Winning Cases
Sony Corporation – Future Tense?
Trevor Field and the PlayPumps of Africa
Coca-Cola India's Corporate Social Responsibility Strategy
Starbucks: Back to Basics?
Tata Motors' Acquisition of Jaguar and Land Rover
More News >>
Best Selling Cases
Michael Dell - The Man Behind DELL
Samsung - The Making of a Global Brand
The Launch of New Coke
Best Selling Case Studies >>
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