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Case Studies in Business, ManagementICMR is involved in business research, management consulting, and the development of case studies and courseware in management.
Case Studies in Business, ManagementRepresenting a broad range of management subjects, the ICMR Case Study Collection provides teachers, corporate trainers, and management professionals with a variety of teaching and reference material. The collection consists of case studies and research reports on a wide range of companies and industries - both Indian and international. The collection contains several kinds of case studies: Case Studies
Case Studies Home, Business Ethics, Business Strategy, Business Environment, Corporate Governance, Economics, Enterprise Risk Management, Finance, HRM, Innovation, Insurance, IT and Systems, Marketing, Miscellaneous, Operations, Project Management Our case studies are usually between 10 and 20 pages long, and are written from an industry or company perspective, rather than from the perspective of an individual decision maker. In addition to training, these case studies are useful if you require information on industries, or on companies and their strategies. If you require multiple copies of the case studies for classroom use, please purchase a license to make the number of copies required, from the site. We will then e-mail a clean copy of the pdf file (without the 'Do Not Copy' watermark) to you, so that you can make the number of copies required. Short Case Studies
Short cases, are increasingly used as teaching aids, both in B-Schools and in executive education programs. Being brief and focused on a specific topic, a caselet is a useful supplement to a lecture. The session plan for a B-School course is likely to be more effective when there is a balanced mix of cases and caselets, along with other pedagogical tools. Business Ethics, Business Environment, Business Strategy, Consumer Behavior, Human Resource Management, Industrial Marketing, International Marketing, IT and Systems, Marketing Communications, Marketing Management, Miscellaneous, Operations, Sales and Distribution Management, Services Marketing, More Short Case Studies >> Case Volumes, Textbooks, Workbooks
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ICMR case study "Sony Corporation – Future Tense?" written by Vivek Gupta and Indu Perepu wins the First prize in the John Molson Case Writing Competition 2009, organized by the John Molson School of Business, Concordia University, Montreal, Canada. The case examines Sony’s failure to bring out innovative products in spite of having the required competencies which led the company lose market share in product segments like televisions, music players, gaming consoles, electronic readers etc. Lack of innovation at Sony is attributed to the existing silo culture in the company. The case further discusses the reorganization plan of the company proposed by Howard Stringer, the CEO of Sony, in his efforts to transform it into an innovative and agile company. Prize Winning Cases
Sony Corporation – Future Tense? Best Selling Cases
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